With some lead generation companies, you don’t always know what you’re getting. You could be buying aged leads, which may be weeks (if not months) old. By the time you call them, they could already have purchased an insurance policy with another company or lost interest.
Real-time leads are different. They’re shoppers who’ve recently submitted their information to learn more about specific insurance products. So you have the opportunity to get in touch with them right away, answer their questions, and build a relationship.
Since the leads are so new, you’ll be in a great position to nurture the leads and convert them into clients.