Nectar Marketplace has closed on January 22, 2024. However, you can still access Nectar leads, plus more via MediaAlpha for Agents, an easy to use, lead buying platform that connects you with high-intent consumers. Click here to get started. You can also email Questions? Visit our FAQs page!
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Nectar Platform Release Notes

March 14, 2022

We have added the ability to assign another email for the real-time email notifications.

You can find this new feature in your Nectar account by clicking the account icon and selecting “Preferences” in the drop-down menu. 

Note: This setting does not change the account login email.

Ask your sales rep or customer support representative for more information if you have questions!

Nectar real-time email notifications settings in the Nectar account preferences settings.

February 08, 2022

Nectar is excited to announce three new features to help enhance lead and call buying abilities. These features help hone leads and desired demographic, gain a better understanding of what’s impacting lead volume, and strategize bidding to tailor the Nectar experience to your specific needs.

Age and income filter

As a highly requested feature, we’re happy to introduce the age and income filter.

You can now sort leads by age and income to take control of targeting and optimize campaigns to pinpoint the demographics you desire most.

Shopper filters for age limits and household income limits on the Nectar platform

Volume monitor

Perhaps one of the most crucial new features, the volume monitor brings clarity around how your filters impact your potential volume and lead supply before you activate the order.

The more complex the filters, the fewer leads you will receive, and this new feature helps you proactively understand if your filters are too tight.

Green signifies the filters most likely to get leads, with red signifying the least, or even zero leads.

Shopper reach gauge displaying shopper volume and feedback on how to improve reach

Pricing guidance

The third and final feature is the pricing guidance. Use this feature to increase your knowledge of the market and competitive pricing landscape across Nectar to strategically bid for the most idea traffic.

It’s recommended to start at the median price, and from there adjust up or down to the base or maximum prices as needed.

Cost per shopper displayed based on the users bid using a bid price setter.
Example is for life insurance leads – Products for all as of 2/1/22

These tools can be added to existing campaign via editing or can be used in new campaigns when starting from scratch.

With these new features and more to help you succeed in running your own business, make sure to log in to Nectar today and try them out!

This article reflects the features of Nectar as of the date of publication. Features are subject to change at any time. This article is meant for informational purposes only, it is not a guarantee that using Nectar will help you achieve specific business or financial results and is not intended to serve as the sole recommendation for any business financial decisions.